They offer simple and enjoyable brain exercises at no cost. For a more personalized experience you can create an account (the process is quick and easy) and no credit card is required - just your email.
A few of my favorite categories are:
The site purports to get 1.5 million site visitors annually; definitely worth checking out.
My favorites:
The nav bar offers options for puzzles, fitness, illusions, etc. You can spend hours on the puzzles which, definitley my favorite on the site.